Pizza Hut

Profile:

The first New Zealand Pizza Hut restaurant was opened in New Lynn (Auckland) in September 1974. From 1974 to 1995 the Pizza Hut brand was licensed to an independent franchisee where in January 1995 Tricon International Restaurants, (the world's largest restaurant operator) acquired the business. At this time Pizza Hut NZ$ had 36 stores. In May 1997, Restaurant Brands NZ$ acquired the rights to hold the franchise for Pizza Hut in New Zealand and in June of that year became a publicly listed company on the NZ$ Stock Exchange. Restaurant Brands are also the parent company behind KFC and Starbucks in New Zealand. Being a franchise for Pizza Hut allows Restaurant Brands to leverage "best practices" from Tricon Restaurants International (the franchisor). Tricon is the world's largest restaurant operator by store numbers (they own Pizza Hut, KFC and Taco Bell internationally), therefore Pizza Hut NZ$ enjoys the advantages of this ongoing relationship which include access to worldwide marketing programmes, procurement initiatives, new product developments, store design and development initiatives, and store operating systems. As of October 1999 there are 45 Pizza Hut stores and two joint KFC/Pizza Hut stores throughout New Zealand.

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Getting the Best Quality Pizza's to the Pizza Hut Customer

In ensuring that Pizza Hut does deliver the best quality pizzas to the New Zealand market, we have a dedicated 0800 Call Canter. This centralism facility is where customer calls are received by trained staff and orders are electronically sent to the store nearest the customer.

Pizza Hut believes this system provides better customer service, is a powerful marketing tool and is a significant competitive advantage. The addition of on-line ordering through our website (in late 1999) is seen as a complementary addition to the system already in place, adding to the customer base rather than merely encouraging our existing customers to order on-line.
Pizza Hut also operates a programme to improve customer service through regular customer surveys that measure performance indicators, such as service, food quality and value. Extensive use is made of these customer surveys that score stores and reward staff by measuring key attributes of cleanliness, hospitality, accuracy of order, maintenance of facility, product quality and speed of service.

The result of both the market surveys and international experience has created the Pizza Hut product and service that is so popular today. The general public enjoy a combination of traditional pizzas, side items and new innovative products plus regular specials that ensure that Pizza Hut has something on our menu to suit most tastes.

Delivery Service